The design of the web has changed drastically since its humble beginnings. it had to; originally designed to carry information in simple text files with little or no markup whatsoever nowadays its the source of much of our media, and fairly overflowing with images and videos. The web of now no longer resembles that original simple system for sharing vital information and is instead teeming with everything imaginable ads, social networks, search engines, blogs, technical sites, and everything in between. Now as a startup business owner, budding artist or any number of new arrivals to the web getting noticed is hard REALL, hard.
There is no guarantee that you’ll ever be able to generate a massive amount of traffic to your website or blog, but in the event that a lonesome traveler ever stumbles upon you site you may as well give them a fine meal and warm bed for the night. By this I mean make it worth their while for visiting your site. Now when it comes to the time it takes for a visitor to leave a website it comes down to a couple of seconds to make a good first impression and force them to consider reading more and staying for breakfast and coming back for another visit. The initial reaction to a website is based almost entirely on the design and only later does the information presented in this design become relevant.
When you pick up a book or a magazine or some other media you can generally tell within second what the general mood of it is. This is done using mostly colors and shapes -no reading is required to tell if it is a kids book or an adult romance. Colors effect people differently but there are some general rules to what emotion a particular color induces in a person for example
- Red is aggressive, hunger, fight or flight effect, arousal, bold, dominant;
- Blue is calm, cool
- Green is peaceful, tranquil
These aren’t absolutes; so if you use red in the design of your meditation site it won’t destroy the image your trying to portray but keep these in mind when planning the color scheme. I’m not going to go into a great deal of detail with color theory but here are the basics:
Two colors opposite of each other on the color wheel are harmonious.
Any 3 colors equally spaced around the color wheel forming a triangle are harmonious.
Any 4 colors forming a rectangle, each opposite of each other on the color wheel are harmonious.
Drawing the attention of you visitors eye is influenced greatly by color but even more so by where the item is placed; you wouldn’t put a breaking news headline in the footer in tiny type would you? Creating a design that makes it easy for the reader to skim through and follow the logical path. Now in most cases a visitors eye moves to the top left of the screen: namely where your logo is typically placed to direct attention as well as define a theoretical starting point. From there there eyes will move either to the first large item on the left of the page or to the navigation. The navigation works best when placed at the top of the page instead of vertically on the side, and the most important item should always have a larger font than the navigation. Almost every reader prefers when the content is broken up into smaller more easily scan-able chunks and obviously when the content is organized into one column rather then three.